Advanced Healthcare SEO Tips to Improve Google Search Quality Rating

Healthcare businesses use SEO to assist their prospective patients to find and connect with them conveniently. A huge number of your patients turn to search engines such as Bing and Google to search for healthcare related information. This is primarily why SEO for doctors and other healthcare practitioners have become extremely crucial. In this articles, discover some of the advanced healthcare SEO tips to Improve Google Search Quality Rating.

SQRG-The Google Update that Led to Massive Drop in the Traffic of Healthcare Websites

Whether you are a physician, surgeon or even a dentist who runs your own clinic or medical healthcare business, you must have come across Google’s Medic Algorithm Update, popularly referred to as the SQRG or Search Quality Rater Guidelines. The update led to sweeping off of the healthcare websites that were not in accordance with Google’s guidelines for quality and further resulted in a massive drop in their traffic as well. An analysis of the websites that were affected by Google’s update revealed that they had failed to optimize their website using the latest or advanced healthcare SEO techniques and strategies.

Advanced Healthcare SEO Tips for Healthcare Marketing

So, if you feel that the quality of your medical website needs to be thoroughly checked then take a look at some of these quick SEO tips. When implemented in the right manner, these tips can help you to improve your Google Search Quality Rating.

1. Include Author Bylines as well as Contact Information: Google’s Search Quality Rating guidelines mandate medical websites to provide contact details as well as customer support information to their users. However, Google also requires the healthcare websites to display author bylines for medical blog write-ups. This helps in verifying whether the article/blog has been written by an individual (such as a doctor) who is an expert in the subject. 

2. Eliminate Low Quality Content: Another SEO tip that almost every medical and dental seo expert follows is that they focus on getting rid of poor or bad content. Google’s search results emphasizes on quality content and any content that is poor or low in quality automatically gets rejected by Google’s search engine. In fact, Google will put your healthcare website’s link on the back pages where it is barely visible to patients/users searching for quick and reliable information.

In addition to the above, you must also focus on hiring a medical or dental seo services providing company such as MediBrandOx to simplify your site navigation for Google as well as your users. The SEO Company that you hire must also eliminate excessive ads from your content to ensure that your ranking does not drop on Google. 

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Dental SEO, Medical SEO, Healthcare SEO, SEO For Doctors